When was the last time you went shopping and just enjoyed the experience? I’m sure that we all have our favorite places to shop and, although they might differ from one person to another, there is likely something they also have in common. The most pleasant stores to shop in are the ones where the employees leave you alone and just let you do your shopping. Of course, we all realize that it is the store policy to have them come up to us from the moment we cross the doors but it still results in an awkward experience.
One of the reasons why we don’t enjoy being approached is because when most of us go shopping, we are there to shop. We want to make our own decisions and, let’s face it, if we want to walk out of the store after browsing for an hour and not buy anything, it is our prerogative. It seems as if a European Sephora store has heard our cries for help and is doing something about it. This is going to be a real game-changer for anyone who struggles with social anxiety or just wants to be left alone.
There is a fellow introvert on the Sephora customer experience team who deserves A RAISE RIGHT NOW pic.twitter.com/4Aan7lUyVD
— Cami Williams (@cwillycs) November 4, 2019
Grabbing a red basket will get you the help you need. Grabbing the black basket lets the employees know that you don’t need any help.
It seems like people would also like Lush to get in on this feature.
@LushLtd please, please consider something like this.
Sincerely, a customer with anxiety who uses your products to calm my mind but can’t shop in store because it’s an accessibility nightmare 🤷♀️
— Amy Barrett (@amybarrett31) November 5, 2019
Oh god please put this in lush, I want a bath bomb but it’s like an assault course of cheery horror in there!
— Hannah Tempest (@palindromic_Han) November 5, 2019
When I went to lush last week I had 4 different people all come up and try and get me to buy all different things within the 20 minutes I was in there trying to buy what I actually wanted. It’s so uncomfortable.
— Kayy🐝 (@Kayyhatesyou) November 5, 2019
I can't go into Lush because of their over-attentive assistants. This is so brilliant. Introverts around the world are quietly whispering "well done".
— Jo Mason (@therealmrsjo) November 5, 2019
There were some who wanted to know what to do if they changed their mind and wanted help.
What if you don’t know if you need assistance yet, and definitely don’t want it unless and until you need it?
— RAV (@elanor777) November 4, 2019
Some were thinking it would hurt sales.
I love this but working in retail for a long time management wants you to “up sell” & they believe that if a person comes in & buys one thing and talked to no one, the opportunity was missed to up sell them and add on other items. That’s why they want you to talk to everyone
— Howie (@whal510) November 5, 2019
Others thought it might make the store more money.
And from a marketing standpoint, this puts a basket in the hands of people who may have only planned to window shop. A win for the customer and for the store.
— John (@dorkistry) November 5, 2019
It isn’t a new concept. Some Korean stores are already doing it.
If your favorite phrase is "No thanks, I'm just looking," then these are the shopping baskets for you. Innisfree, a Korean beauty store,… pic.twitter.com/D2AJTigPBs
— a phenomenal tool to (@mytop10videos) December 10, 2016
Now we just need Sephora to do this in all their stores.
Source: Percolately
